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TRUE Fitness was founded in 1981, with two core guiding principles: build the highest quality products and support them with superior service. Over the years, the fitness industry has changed, new markets have emerged and the needs of our customers have evolved, but those principles remain constant and we remain ever-vigilant in working to achieve them.

In keeping with our values, TRUE has always strived to equip our machines with the latest technology and safety features since the beginning, giving our customers the very best exercise experience possible while providing peace of mind. 

TRUE Fitness continues to be the largest privately-held commercial fitness equipment manufacturer in the US, and TRUE Fitness GB supplies all TRUE Fitness and Octane products across Great Britain and Northern Ireland.

Meet the Team

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