ABOUT

Alan has over 25 years’ experience in the fitness industry, starting out as a personal trainer before moving into commercial fitness equipment sales in 2006. Since then, he has been privileged to work with leading brands including Barclays, Champneys, Cybex International, Deutsche Bank, énergie Fitness, Everlast Gyms, Fitness First, Johnson Health Tech, JP Morgan, Hatton Boxing, Nuffield Health, Pure Gym, Parkwood Leisure, UFC Gyms, Telefonica O2 and Westfield Health. 

Educated to MBA level and with a background in both FMCG and capital sales, Alan’s passion for health and wellbeing is evident in both his professional and personal lives. In 2019, he founded Thirty Six, a fitness and wellbeing consultancy dedicated to uncovering effective solutions for the leisure and corporate sectors. In this role, Alan has been involved in a number of successful businesses, including 360 Projects, Visivo, and Waddington Flooring. 

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E: alan@true-fitness.uk
T: 01509 369110

Neil has been in the fitness and wellbeing industry for 35 years, with much of his career spent working in the corporate fitness sector. During this time, Neil held senior roles at Plus One International (NY), Tweedpark, Sona Positive Health, and Nuffield Health. 

 

In 2010, he founded fitness and wellbeing specialists European Corporate Wellbeing Ltd., leading the organisation for 10 successful years. During this time, part of the business was sold to High Five Health Promotion BV, to expand operations across the UK, Netherlands, Germany and Belgium. The business was acquired by Westfield Health in 2020. 

 

In his career, Neil was involved in the concept, design, and operation of over 130 fitness facilities, with projects recognised at both the ukactive Flame Awards and National Fitness Awards.

 

A regular Ironman competitor, Neil is passionate about all sports, fitness and wellbeing, and strives to make a positive impact on the healthy lifestyles of family, friends, colleagues and clients.  

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E: neil@true-fitness.uk
T: 07980 241675

Sarah Sammon - Operations Director

Sarah is a highly experienced operations and procurement professional, having held senior roles in the publishing and property sectors, before moving into the health and fitness sector in 2010 when she joined Cybex International. During her time at Cybex, the UK business experienced significant growth, and Sarah’s role expanded to Sales Operations, where she worked closely with the sales and installation teams as well as international supply chain.

More recently, Sarah was Senior Procurement Manager for UK-based fitness franchise investor, Empowered Brands. Sarah joined the TRUE Fitness GB team with extensive experience in project management, business planning and supply chain management, and works closely with TRUE’s customers and partners to deliver the superior service that TRUE is known for.

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E: sarah@true-fitness.uk
T: 07771 313064